It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside a white background! Rejoice! The new icon cleverly takes cues from perhaps Amazon’s most recognizable “product” — its shipping boxes and their bright blue tape.
Whoever worked on this new app design, which will be instantly recognizable on your home screen, deserves a raise.
Correction: We’ve updated the headline to clarify that the new design is an icon, not a logo.
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